

Ocean Spray: Cranberry
IBM x AWS
IBM x AWS
IBM x AWS
Design
2023
When pitching for a project with Ocean Spray, Vincenzo Lodigiani -- directing for Dress Code -- invited me to create a few styleframes and develop distinct visual styles to propose.
Although I didn't work on the final project for scheduling reasons, I'm happy with some of the frames I came up with.
The chosen direction is the first one, imitating a paper feel.
My role -- Art Direction
Executive Creative Director -- Dan Covert
Director -- Vincenzo Lodigiani
Executive Producer: Brad Edelstein
Head of Post Production & Operations: Tara Rose Stromberg
Dress Code partnered with Ogilvy to tell the story of two companies coming together to form something new.
To represent this union, we animated a few love-inspired sentences to be showcased on screens spread through Las Vegas during the AWS-hosted event re:Invent.
My role -- Animation Direction and Animation
Executive Creative Director -- Andre Andreev
Executive Producer -- Brad Edelstein
Producers -- Lauren Zmirich & John Bega
Dress Code partnered with Ogilvy to tell the story of two companies coming together to form something new.
To represent this union, we animated a few love-inspired sentences to be showcased on screens spread through Las Vegas during the AWS-hosted event re:Invent.
My role -- Animation Direction and Animation
Executive Creative Director -- Andre Andreev
Executive Producer -- Brad Edelstein
Producers -- Lauren Zmirich & John Bega
Dress Code partnered with Ogilvy to tell the story of two companies coming together to form something new.
To represent this union, we animated a few love-inspired sentences to be showcased on screens spread through Las Vegas during the AWS-hosted event re:Invent.
My role -- Animation Direction and Animation
Executive Creative Director -- Andre Andreev
Executive Producer -- Brad Edelstein
Producers -- Lauren Zmirich & John Bega









© Pedro Piccinini 2025