Ocean Spray: Cranberry

IBM x AWS

IBM x AWS

IBM x AWS

Design
2023

When pitching for a project with Ocean Spray, Vincenzo Lodigiani -- directing for Dress Code -- invited me to create a few styleframes and develop distinct visual styles to propose.

Although I didn't work on the final project for scheduling reasons, I'm happy with some of the frames I came up with.

The chosen direction is the first one, imitating a paper feel.

My role -- Art Direction

Executive Creative Director -- Dan Covert
Director -- Vincenzo Lodigiani
Executive Producer: Brad Edelstein

Head of Post Production & Operations: Tara Rose Stromberg 

Dress Code partnered with Ogilvy to tell the story of two companies coming together to form something new.
To represent this union, we animated a few love-inspired sentences to be showcased on screens spread through Las Vegas during the AWS-hosted event re:Invent.
My role -- Animation Direction and Animation
Executive Creative Director -- Andre Andreev 
Executive Producer -- Brad Edelstein 
Producers -- Lauren Zmirich & John Bega
Dress Code partnered with Ogilvy to tell the story of two companies coming together to form something new.
To represent this union, we animated a few love-inspired sentences to be showcased on screens spread through Las Vegas during the AWS-hosted event re:Invent.
My role -- Animation Direction and Animation
Executive Creative Director -- Andre Andreev 
Executive Producer -- Brad Edelstein 
Producers -- Lauren Zmirich & John Bega
Dress Code partnered with Ogilvy to tell the story of two companies coming together to form something new.
To represent this union, we animated a few love-inspired sentences to be showcased on screens spread through Las Vegas during the AWS-hosted event re:Invent.
My role -- Animation Direction and Animation
Executive Creative Director -- Andre Andreev 
Executive Producer -- Brad Edelstein 
Producers -- Lauren Zmirich & John Bega
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© Pedro Piccinini 2025