Fisher-Price: Let's Be Kids

Fisher-Price: Let's Be Kids

Fisher-Price: Let's Be Kids

Design, Animation
2021

I worked with the team at Dress Code to design these two spots for Fisher-Price each advertising one of their most popular children's toys: Activity City Gym to Jumbo Play Mat™ and Deluxe Kick & Play™ Piano Gym.

My role -- Design, Motion Tests

Director -- Andre Andreev
Art Director -- Elena Chudoba 
Executive Producer -- Brad Edelstein
Head of Post Production & Operations -- Tara Rose Stromberg Design -- Elena Chudoba, Pedro Piccinini
Animation -- Elaine Lee, Matt Choi

Red Paper Heart brought me in to create design and animations for the 2019's edition of Warner Media Upfront. From their website:

"We were invited to concept and develop the lobby experience for the 2019 Warner Media Upfront. This meant thinking about how the ways in which people consume media have changed, and how WarnerMedia is positioned to be an industry leader in regard to understanding the new media landscape."

All images property of Red Paper Heart

I worked with the team at Dress Code to design these two spots for Fisher-Price each advertising one of their most popular children's toys: Activity City Gym to Jumbo Play Mat™ and Deluxe Kick & Play™ Piano Gym.
My role -- Design, Motion Tests
Director -- Andre Andreev
Art Director -- Elena Chudoba 
Executive Producer -- Brad Edelstein
Head of Post Production & Operations -- Tara Rose Stromberg Design -- Elena Chudoba, Pedro Piccinini
Animation -- Elaine Lee, Matt Choi
I worked with the team at Dress Code to design these two spots for Fisher-Price each advertising one of their most popular children's toys: Activity City Gym to Jumbo Play Mat™ and Deluxe Kick & Play™ Piano Gym.
My role -- Design, Motion Tests
Director -- Andre Andreev
Art Director -- Elena Chudoba 
Executive Producer -- Brad Edelstein
Head of Post Production & Operations -- Tara Rose Stromberg Design -- Elena Chudoba, Pedro Piccinini
Animation -- Elaine Lee, Matt Choi

Activity City Gym™

Activity City Gym™

Activity City Gym™

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Jumbo Play Mat™

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And this:

Red Paper Heart brought me in to create design and animations for the 2019's edition of Warner Media Upfront. From their website:

"We were invited to concept and develop the lobby experience for the 2019 Warner Media Upfront. This meant thinking about how the ways in which people consume media have changed, and how WarnerMedia is positioned to be an industry leader in regard to understanding the new media landscape."

All images property of Red Paper Heart

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© Pedro Piccinini 2025